They are seeking certification of the Class, corrective advertising, damages, interest, legal fees and costs, and a jury trial.

They are suing for breach of express warranty and violations of state consumer and advertising laws. “The reasonable consumer will pay a price premium for products with an ‘All Natural’ label because they believe these products are safer, more nutritious, or otherwise have different attributes than products that do not have the label, all things being equal,” the claim states.Įscobar and Newbold want to represent anyone in the United States who purchased the Snapple beverages in the last four years, and also subclasses of California and Kentucky consumers. Pepper cashed in on the public’s concern for natural and healthy food, and labeled their products as all natural even though they weren’t legally. Food and Drug Administration does not regard foods with added coloring as natural, no matter the source of the coloring agent, the claim says, adding that natural products are defined as containing nothing artificial or synthetic (including colors regardless of source).Īccording to the class action lawsuit, Snapple and Dr. Pepper contain food coloring agents from “vegetable and fruit juice concentrates,” “vegetable juice concentrates,” “fruit juice concentrates,” and “beta carotene.”

“These claims were prepared and approved by Defendants and their agents and disseminated statewide and nationwide, to encourage consumers to purchase the Products.”īecause of the companies’ “unfair, unlawful, and fraudulent conduct,” the pair lost money and suffered injury, the class action lawsuit says.Īccording to the claim, the beverages manufactured and sold by Snapple and Dr. “In reality, and unbeknownst to consumers who rely on Defendants’ name and reputation, the Products contain added coloring, rendering the ‘All Natural’ labels false, misleading, and deceptive,” the class action lawsuit says.Įscobar and Newbold both relied on Snapple’s all natural labeling and advertising claims when purchasing the drinks, the claim states. The beverages include Snapple’s Apple, Watermelon Lemonade, Kiwi Strawberry, Mango Madness, Orangeade, Raspberry Peach, Strawberry Pineapple Lemonade, Lemonade, and Pink Lemonade, which are advertised as being all natural, the claim states. engaged in false, misleading, and deceptive advertising of Snapple drinks. The nationwide class action lawsuit was filed in California on May 12 by lead Plaintiffs Stephanie Escobar and Annemarie Newbold, who allege Snapple Beverage Corp. (Photo Credit: DenisMArt/)Ī range of Snapple drinks that are advertised as being all natural in fact contain added coloring, a new class action lawsuit alleges.

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